Austin, June 09, 2025 (GLOBE NEWSWIRE) — Smart Bathroom Market Size & Growth Insights:
According to the SNS Insider,“The Smart Bathroom Market size was valued at USD 9.48 billion in 2024 and is expected to reach USD 25.10 billion by 2032 and grow at a CAGR of 13.0% over the forecast period 2025-2032.”
Technological innovation in smart devices enhancing efficiency, comfort, and hygiene.
The smart bathroom market is experiencing exponential growth with increasing concerns towards energy efficient, automated home systems as well as the integration of luxury and hygiene. Integration of IoT devices, like smart toilets, faucets, and mirrors, raise user comfort, cleanliness, and environment friendly. Adoption is further being fueled by urbanization, increasing disposable incomes and increased attention to water conservation. The premium smart bathroom products are being accepted by the India’s rich class and the market is expected to rise from USD 2.25 billion in 2024 to USD 5.17 billion by 2032 at a CAGR of 10.97% in the US. In response, key players like Kohler, Toto and Hansgrohe are growing to serve more than demand. Innovations in smarty-pants features such as voice-activated mirrors and water-saving products are taking toilets and showers to the next level, and beyond.
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North America Leads While Asia Pacific Emerges as Fastest-Growing Smart Bathroom Market
North America is expected to dominate the smart bathroom market in 2024 with a 39% share, driven by rapid adoption of smart home technologies and high consumer spending on luxury renovations. The U.S. leads due to rising demand for eco-friendly, automated solutions.
Asia Pacific is the fastest-growing region, with a projected CAGR of 17%, driven by urbanization, higher disposable incomes and smart infrastructure programs in China and Japan.
Europe, led by Germany, remains a strong market due to increasing preference for sustainable and automated home systems.
The Middle East & Africa, particularly the UAE, is experiencing steady growth with demand from luxury real estate. Latin America, led by Brazil, is slowly advancing, supported by urbanization and rising middle-class adoption.
Smart Bathroom Market Report Scope:
| Report Attributes | Details |
| Market Size in 2023 | USD 9.48 Billion |
| Market Size by 2032 | USD 25.10 Billion |
| CAGR | CAGR of 13% From 2024 to 2032 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segmentation | • By Product (Smart Toilet, Smart Soap Dispenser, Smart Faucets, Smart Showers, Smart Bathroom Mirrors, Smart Bathtubs, and Others) • By Application (Residential, Commercial [Hotels & Restaurants, Gyms, Spa & Wellness Centers, and Others]) |
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Key Industry Segmentation
By Product
In 2024, smart toilets emerged as the largest product segment, contributing 29% of the revenue share. These are the state-of-the-art toilets, with built-in bidet system, and auto flushing, having benefit of fabulous features and saving you money on water. Models from Toto, such as its Neorest 750H, and Kohler, like the Numi 2.0, that offer voice control, smart sensors and personalized flush and bidet features make this abundantly clear.
Smart faucets are projected to grow fastest at a CAGR of 16.2% from 2025 to 2032, on account of increasing requirement for touchless, efficient and sustainable solutions such as Moen’s U Smart Faucet & Delta’s Touch2O that have a focus on hygiene and accurate water flow.
By Application
In 2024, the business segment led the smart bathroom market with 61% revenue share, influenced by the requirement for strong, low maintenance and hygienic products such as smart toilets and the touchless faucets within hotels, office spaces and public facilities. Meanwhile, companies such as American Standard and Kohler are doing their part by supplying efficient, labor-saving products.
The residential segment is set to grow fastest at a 15.5% CAGR (2025–2032), due to smart home uptake and consumer preference for eco-friendly, convenient and luxury bathroom technologies from companies such as Moen and Hansgrohe.
Leading Market Players with their Product Listed in this Report are:
- Jacuzzi Brands LLC
- Villeroy & Boch AG
- Signature Hardware (Ferguson Enterprises LLC)
- Pfister (Spectrum Brands Inc.)
- Kraus USA Plumbing LLC
- Delta Faucet Company
- Moen Incorporated
- Kohler Co.
- Duravit AG
- Roca Sanitario S.A.
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Recent News:
- In May 2025, Hansgrohe India launches the LavaPura Element S series, a premium e-toilet range designed for smart, hygienic, and elegant bathroom experiences.
Table of Contents – Major Points
1. Introduction
2. Executive Summary
3. Research Methodology
4. Market Dynamics Impact Analysis
5. Statistical Insights and Trends Reporting
6. Competitive Landscape
7. Smart Bathroom Market Segmentation, by Product
8. Smart Bathroom Market Segmentation, by Application
9. Regional Analysis
10. Company Profiles
11. Use Cases and Best Practices
12. Conclusion
